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The Ringling Musuem courtyard
Visit Florida has initiated Phase Two of its tourism marketing recovery plan with the launch of an in-state travel campaign designed to support the state’s economic recovery and struggling tourism industry. Set to run through Nov. 22, this integrated campaign aims to inspire Florida pride among residents while introducing them to unique experiences available in-state.
The campaign kicked off on Aug. 31 and is predicted to generate an estimated 250 million total impressions by engaging Floridians through various paid, earned and owned media channels. This includes broadcast promotion in several major Florida markets via a satellite media tour highlighting exclusive fall “staycation” deals for residents, as well as digital display and video integration on the Disney/ABC, Hulu, Pandora, Samsung and Waze platforms.
In addition, the tourism bureau partnered with four strategic Florida-based influencers to engage their social media followers and highlight hidden gem experiences and local businesses across the state. Visit Florida will also utilize its in-state advocacy platform, @LoveFL, to showcase the vacation experiences close to home through paid social efforts across Facebook, Instagram, Pinterest, etc. Along with the campaign, the newly-launched LoveFL.com encourages Floridians to explore day trip options to cities across the state.