Shelves, display cases, and other means of exhibiting products must perform multiple functions in the modern dispensary. Far from simply holding merchandise, fixtures must fit the shop’s design aesthetic, facilitate restocking, and exhibit products in eye-catching ways meant to attract customers’ attention. Bespoke displays can almost become sales associates in their own right.
Would custom displays be a good fit for your dispensary? Wil Walker, vice president of client experience at DisplayDispensary.com, provides some guidance.
Why should dispensaries consider custom display solutions?
Custom displays allow you to tell your brand’s story. The cornerstone of this process is your brand DNA, which serves as the handwriting for each design element. Whether it be accomplished through a specific construction, material, or finish, identifying these intrinsic elements — in tandem with a proven display concept — will elevate the overall experience in your dispensary. Given the current retail landscape in the cannabis industry, there is substantial opportunity for differentiation through customization.
What are the benefits of custom display solutions?
The presence of custom displays incorporates a “tailored” effect in the overall layout of a dispensary. You can customize a display by highlighting features of a particular product, and this in turn becomes your “silent seller” to engage the consumer. Custom displays allow you take your clients on a seamless, brand-targeted journey through your dispensary’s product line, increasing interaction and ultimately enhancing the bottom line for operators.
How can custom displays help a dispensary differentiate itself from competitors?
Custom displays spark precise shopper engagement, directly addressing the needs and wants of the industry’s consumer base without overt marketing. Cannabis consumers are spirited and place huge value on the experience; a winning display captures this emotion. We assist in cultivating cannabis retail visions by providing visual versatility and branding efficiency to match this fervor.
What are the keys to a successful display?
While displays must uphold a certain aesthetic standard, they must also do the product they’re housing justice; presenting a clear message of what the product is, and what its attributes are. In a similar vein, consistency in design intent is critical to ensure that conception flows down to all display components. With the various product mixes and categories within a dispensary, uniformity is invaluable to comfortably expedite the customer experience.
Who reaps the rewards from a successful display?
All players in the metaphorical retail game benefit when a custom display is executed properly. In addition to building their brand, retail owners see higher margins to due operational efficiencies gained. Retail employees have a unified mission and store theme to follow through on, and customers have a more seamless journey from entry to the ultimate point of purchase. Whether evaluating from the standpoint of time, money, or quality service, every individual throughout the chain is better placed for success.
For more information about custom display solutions for the legal cannabis industry, visit DisplayDispensary.com.