Greenlane Continues to Expand Its Brand Portfolio with Acquisition of Eyce

BOCA RATON, Fla. – Global distribution company Greenlane Holdings Inc. acquired Eyce, a large-scale manufacturer of silicone water pipes and accessories. Originally founded in 2013, Eyce has steadily been increasing its profile in the cannabis space making it an attractive asset for Greenlane.

“Eyce is the definitive leader in premium silicone smoking products and a trusted Greenlane partner for more than seven years,” said Aaron LoCascio, co-founder and chief executive officer at Greenlane. “We are very excited to welcome them as the newest addition to our in-house family of brands. Eyce’s premium products and innovative designs set them apart and we are thrilled to be working with the highly experienced and talented Eyce team to accelerate growth in the Greenlane brands portfolio.”

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Eyce Chief Executive Officer Charlie Hoch is equally excited about the acquisition.

“Greenlane has been an incredible partner over the years and their platform has been instrumental in enabling us to rapidly launch products into the market and build scale,” he said. “We are thrilled to be joining the team and continuing to work together to accelerate development of the innovative products our customers demand.”

Bringing Eyce into the fold is just the newest chapter in Greenlane’s expansion story.

In 2018, Greenlane acquired former competitor VaporNation.com. At the time, VaporNation was the second-largest vapor and accessory wholesaler behind Greenlane.

In 2019, Greenlane acquired Pollen Gear, a designer of child-resistant cannabis packaging and other products to preserve and store cannabis. The move dramatically diversified Greenlane’s product offerings and boosted its in-house brands by vertically integrating its supply and packaging segment.

“We have carefully built a robust pipeline of targets and we intend to add additional brands to our portfolio in the near term as we continue to execute on this growth plan,” LoCascio explained.

Greenlane already is one of the largest vendors of accessories in the cannabis industry. The company distributes for some of the most recognized brands in cannabis including PAX, Juul, Storz & Bickel, Kandypens, and Firefly. In addition to its recent acquisitions, Greenlane owns several other successful brands including Marley Natural, Vibes, and Higher Standards.

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